
Yesterday, Syracuse University held an all-day event focusing on the current state of television and its future in the digital age. The symposium was dedicated to Fred Silverman, the only person ever to have run programming at all three original television networks — ABC, CBS and NBC.
In one session, Silverman was interviewed by Steve Kroft, a longtime correspondent for CBS news magazine “60 Minutes” and fellow SU alumni. The event kicked off with a montage of programming that Silverman helped develop that included MASH, Hill Street Blues, Roots, All in the Family, and The Mary Tyler Moore Show.
Silverman obviously has a great deal of insight when it comes to network television and how it can survive against cable, the internet, and a new on-demand mentality that dominates media consumption today.
“I think the big problem is people keep picking the wrong shows; they keep developing the wrong shows. People aren’t taking a chance. If you want to make a hit, you have to take a chance,” he said.
When asked what he would do to remedy the problems the networks are facing, Silverman suggested, “There should be an active effort to put shows on that reflect the world we live in.”
Silverman also predicted that there would be more local programming on the networks and that within the next five years every home will have a new viewing device that integrates the internet and television flawlessly.
Tagged as: Fred Silverman, SU, Syracuse
Published by admin in: Upstate NY Events
One comment to “Fred Silverman Event at SU”
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BY Jeff Atkinson on April 9th, 2009 at 1:00 pm
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